Principal Pride

The Chicago Education Fund hosts an annual event honoring Chicago-area principals. Brightsmith Creative reinvented the event branding including the event logo, banners, marketing pieces and swag.

We designed a simple logo that highlights the Chicago skyline and features starsĀ  – symbolic of the principals. We created banners and other visuals that were fun and shareable for social media. Collateral highlights photos of some star principles at work.

The event was a success and Chicago Education Fund continues to use the brand for other events.